It connects manufacturers to third party dealers. OEM features are for original equipment manufacturing management. Desking tools let sales reps and customers streamline auto financing or lease terms. These include inventory management and car maintenance tracking. Some features are specific to the automobile dealerships. Automobile CRM can also help with customer service. It helps car sales reps nurture those leads down the lifecycle of the funnel. ![]() It allows dealerships to market their showroom and capture new leads. ![]() The benefits of CRM for the automobile industry are similar to other industries. These include big award-winning vendors to more niche solutions. Then we’ll compare some of the best automobile CRM platforms. This article will describe the tools and features and go over the advantages of dealership CRM. There are so many more great tools in the automotive CRM kit. They can use CRM’s marketing and sales tools to boost their online presence. ![]() Dealers who use a CRM get the advantage here. 87% said they used the internet to check out cars, prices and reviews. A study by eBay interviewed 1,000 people who bought a car. People shopping for cars today are most likely to begin their customer journeys online.
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